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Brand Valuation
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Brand Valuation 1138616893 Book Cover

Brand Valuation

By , ,
Edition Details
Format:Paperback
Language:English
ISBN:1138616893
Format: Paperback
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Brand Valuation 1138933821 Book Cover

Brand Valuation

By , ,
Edition Description

Brand Valuation sets out the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost-based methods, the excess earnings approach, the relief-from-royalty method or the revenue...

Edition Details
Format:Hardcover
Language:English
ISBN:1138933821
Format: Hardcover
Condition:
$
225.00
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