Brand Storytelling in the Digital Age: Theories, Practice and Application

by S M a Moin

Inextricably linked to human evolution, storytelling has always been a key element of the marketer's toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers...

• Format: Hardcover
• Language: English
• ISBN: 3030590844
• ISBN13: 9783030590840
• Release Date: October 2020
• Publisher: Palgrave MacMillan
• Length: 100 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"