Brand Shadow: Understanding and Overcoming Corporate Toxicity
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Book Overview
The costs of toxic workplaces have never been higher, negatively impacting employee health and business bottom lines by billions of dollars annually. In "Brand Shadow," Stephanie Crain illuminates the rise of toxic culture in corporate spaces, how we arrived at this point, and how we can heal ourselves and our businesses toward innovation and authenticity. We've witnessed repeated cycles of poor management, misalignment of values, and a cultural disconnection rapidly becoming unsustainable. Millions of people participate in this system, focusing on doing their best in environments that often feel stacked against them. And it isn't just employees. Leaders also question their impact as they struggle to maintain productivity and growth. The way forward is to highlight what has been traditionally hidden or ignored. "Brand Shadow" does this by taking you on a journey, personally and professionally, through experience and observation. Stephanie explores expectations and the assumptions we make, our attachment to outcomes, and how aligning and activating business and personal values is the real solution to healing toxic culture and overcoming workplace trauma.
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