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Brand Relevance

Edition Description

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market

This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives...

Edition Details

Format:Hardcover

Language:English

ISBN:0470613580

Format: Hardcover

Condition:

6.59

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Brand Relevance: Making Competitors Irrelevant

By David A. Aaker

Edition Details

Format:MP3 CD

Language:English

ISBN:1511383607

Format: MP3 CD

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Brand Relevance

Brand Relevance: Making Competitors Irrelevant

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