Brand Psychology: The Art and Science of Building Strong Brands

By Laura Busche

Book Overview

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

• Format: Paperback
• Language: English
• ISBN: 1032373725
• ISBN13: 9781032373720
• Release Date: November 2023
• Publisher: Routledge
• Length: 384 Pages
• Weight: 1.22 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"