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Brand Psychology: Authenticity, Trust, Reputation
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Brand Psychology: Consumer Perceptions, Corpora... 0749471735 Book Cover

Brand Psychology: Consumer Perceptions, Corpora...

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Edition Description

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals...

Edition Details
Format:Paperback
Language:English
ISBN:0749471735
Format: Paperback
Condition:
$
47.99
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