Brand Presentation on Consumer Preferences Of Rice in Singapore

By Lindy Han

A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3843374937
• ISBN13: 9783843374934
• Release Date: November 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 68 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"