Brand Positioning: Strategies for Competitive Advantage

By Subroto Sengupta

Brings into focus the practice and applications of positioning strategy. This book contains cases and examples from the Indian market. It analyses number of packaged goods, as well as some widely used... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0070581592
• ISBN13: 9780070581593
• Release Date: January 2005
• Publisher: Tata McGraw-Hill Publishing Company
• Length: 316 Pages
• Weight: 1.30 lbs.
• Dimensions: 9.1" x 0.8" x 6.3"