Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation

By Daniel S. Mason and Jingxuan Zheng

Book Overview

Builds a theoretical infrastructure based on the idea of a professional sport ecosystem in which many stackholders contribute to the growth of the industry
Argues for the expansion of the fan base beyond those drawn to the uncertain outcome of live sport
Examines potential for new innovation as a result of an open platform focused on building brand

• Format: Hardcover
• Language: English
• ISBN: 3319903527
• ISBN13: 9783319903521
• Release Date: June 2018
• Publisher: Palgrave Pivot
• Length: 104 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"