Brand Planning for the Pharmaceutical Industry

by Janice Maclennan

Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138247820
• ISBN13: 9781138247826
• Release Date: September 2016
• Publisher: Routledge
• Length: 176 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.4" x 8.3" x 11.7"