Brand Personality as an Image Conveyor

By Riina Koris

Organizations would like the underlying values of a business to occupy the minds and hearts of their customers, since, as Jack Trout puts it "the most successful companies (or brands) are those that... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838360761
• ISBN13: 9783838360768
• Release Date: May 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 96 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"