Brand Page Attachment: An Empirical Study on Facebook Users' Attachment to Brand Pages

By Barbara Kleine-Kalmer

Relevance of Social Networks for Brand Management.- Attachment as Central Construct for the Measurement of Consumers' Connections to Brand Pages in Social Networks.- Empirical Analysis and Validation of Consequences of Brand Page Attachment.- Identification of Antecedents of Brand Page Attachment.

• Format: Paperback
• Language: English
• ISBN: 3658124385
• ISBN13: 9783658124380
• Release Date: January 2016
• Publisher: Springer Gabler
• Length: 239 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"