Brand Opening: Using open-source collaboration principles to create BIG ideas for brands and beyond

By John Palumbo

It seems as if every brand and company is waving the "innovation" flag these days. However, when the pressure is on to create new ideas, most of them end up accessing the same old resources and using... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1475213131
• ISBN13: 9781475213133
• Release Date: July 2012
• Publisher: Createspace Independent Publishing Platform
• Length: 116 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 5.1" x 7.8"