Brand On-line Communities and Companies

By Giulia Bignoli

How can firms obtain users involvement in the company s Web 2.0 spaces and get high levels of participation together with user s loyalty? Web 2.0 tools are becoming more and more popular and companies... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838358139
• ISBN13: 9783838358130
• Release Date: May 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 104 Pages
• Weight: 0.36 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"