Brand New Tomorrow: A darkly comic corporate dystopia
The world ended on Tuesday.
By Wednesday, Dale had a brand strategy.
When an unexplained electromagnetic pulse wipes out modern civilisation, a group of marketing executives on a corporate retreat find themselves among the last organised survivors.
Their charismatic leader, Dale, wastes no time turning the ruins of a shopping mall into something new: a society built on slogans, loyalty schemes and mandatory positivity.
They call it A New Tomorrow.
As the new system spreads, the sardonic narrator finds himself responsible for writing the words that hold it together. At first he tells himself he is only translating Dale's vision.
The apocalypse did not destroy the old world.
It simply rebranded it.
Brand New Tomorrow blends the absurd humour of The Office with the moral chill of 1984 and Black Mirror in a darkly comic dystopian satire about power, complicity and the dangerous comfort of believing the story we are told.
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