Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

by Rob Meyerson

Book Overview

You don't have a brand-whether it's for a company or a product-until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.

Brand Naming details...

• Format: Paperback
• Language: English
• ISBN: 1637421559
• ISBN13: 9781637421550
• Release Date: December 2021
• Publisher: Business Expert Press
• Length: 194 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"