Brand Metrics: Measuring Brand Efficacy along the Customer Journey

By Jacek Kall

Book Overview

This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future.

• Format: Paperback
• Language: English
• ISBN: 0367765047
• ISBN13: 9780367765040
• Release Date: September 2021
• Publisher: Routledge
• Length: 142 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"