Brand Media Strategy: Integrated Communications Planning in the Digital Era

by Antony Young

Book Overview

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1137279567
• ISBN13: 9781137279569
• Release Date: January 2014
• Publisher: Palgrave MacMillan
• Length: 246 Pages
• Weight: 0.97 lbs.
• Dimensions: 1.1" x 6.0" x 9.3"