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Brand Management
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Brand Management 6630269705 Book Cover

Brand Management

Edition Description

In today's hyper-connected marketplace, a brand is far more than a logo or a catchy tagline-it is the living promise, reputation, and emotional connection a business builds with its audience. This essential guide to Brand Management bridges foundational marketing theory with...

Edition Details
Format:Paperback
Language:English
ISBN:6630269705
Format: Paperback
Condition:
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54.55
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List Price: $56.00
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