Brand Management

By: Deshmukh, Pooja

In the era of exponential advancement and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a competitive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense competitive environment. However, only a few marketing management books truly capture andexplain marketing concepts in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included to illustrate the application of the concepts of marketing.

• Format: Paperback
• Language: English
• ISBN: 6207451694
• ISBN13: 9786207451692
• Release Date: December 2023
• Publisher: LAP Lambert Academic Publishing
• Length: 168 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"