Brand Management: Research, Theory and Practice

By Mogens Bjerre, Tilde Heding, Charlotte F. Knudtzen

Book Overview

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 041544327X
• ISBN13: 9780415443272
• Release Date: February 2009
• Publisher: Routledge
• Length: 288 Pages
• Weight: 1.05 lbs.
• Dimensions: 9.0" x 0.5" x 6.0"