Brand Management Strategies: Luxury and Mass Markets

by William D'Arienzo

As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1501306677
• ISBN13: 9781501306679
• Release Date: September 2016
• Publisher: Fairchild Books
• Length: 384 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.9" x 7.3" x 9.2"