Brand Management by Using Special Marketing Strategies

By Stefanie Hoffmann

Fashion is a billion - dollar industry which employs millions of people around the world, and today, more than ever, affects almost all consumers in society. Consumers often choose the brand matching... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639064488
• ISBN13: 9783639064483
• Release Date: July 2008
• Publisher: VDM Verlag Dr. Mueller E.K.
• Length: 72 Pages
• Weight: 0.24 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"