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Brand Management: A Strategic Approach
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Brand Management: A Strategic Approach 1787150577 Book Cover

Brand Management: A Strategic Approach

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Edition Description

This book will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. This book is designed to provide in-depth information about the role of branding from both a corporate and a consumer...

Edition Details
Format:Hardcover
Language:English
ISBN:1787150577
Format: Hardcover
Condition:
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List Price: $140.99
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