Brand Management: A Strategic Approach

By Travis Holmes

This book will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. This book is designed to provide in-depth information about the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. The book is also supported with a comprehensive glossary and index at the end. This book is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.

• Format: Hardcover
• Language: English
• ISBN: 1787150577
• ISBN13: 9781787150577
• Release Date: January 2023
• Publisher: Kruger Brentt Publisher Uk. Ltd.
• Length: 326 Pages
• Weight: 1.72 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"