Brand It Yourself: The Fast, Focused Way to Marketplace Magic

By Lynn Altman

Marketing supremo Altman shares her experiences helping top global companies develop new products, services and brand campaigns. Brand it Yourself is about getting a handle on your brand fast - without getting bogged down by research data, focus groups, or company politics. Altman believes branding should be an exciting, energizing process, as shown by her successful Brandmaker express process. Techniques given here can save the reader time and stress in the branding crusade.

• Format: Hardcover
• Language: English
• ISBN: 1591841062
• ISBN13: 9781591841067
• Release Date: November 2006
• Publisher: Penguin Publishing Group
• Length: 208 Pages
• Weight: 0.65 lbs.
• Dimensions: 7.3" x 0.8" x 5.3"
• Age Range: 18 years and up
• Grade Range: Grade 12 and higher

Customer Reviews

Salacious humor, straight-to-the-point advice, tips, tricks, techniques, and much more

Lynn Altman, cofounder of brand consulting firm Viverito & Altman Inc., presents Brand It Yourself: The Fast, Focused Way to Marketplace Magic, a guide to transforming branding into an energizing, exciting process that captivates consumer imaginations. Teaching the "Brandmaker Express" process as a means for revitalizing and overcoming paralysis in marketing departments, Brand It Yourself covers not only being sufficiently bold to take the market by storm, but also how to avoid common advertising quagmires such as puns, negatives, ads that focus too much on problem areas, wearing one's price tag on one's sleeve, the dangers of branding, and the savvy consumer's modern distrust of "doctor" and expert recommendations for products. "In fact, while this book is not the number-one Doctor Recommended Book on Branding, it is a book endorsed by the Branding Professionals of America (BPA), the New Product Marketing Alliance (NPMA), and the Fast Branders of America (FBA). Well, it would be if any of them really existed." Salacious humor, straight-to-the-point advice, tips, tricks, techniques, and much more backed by a lifetime of experience in the field make Brand It Yourself a "must-read" for anyone responsible for business marketing and advertising.

inspiring

This book is great. It really breaks down every aspect of the branding process, step by step, and I found the specific examples and exercises really helpful. It helps to clarify the "don'ts" of branding as well, which are just as important as the "do's". This book is an easy read and I like the tone. You can tell the author has a sense of humor. Helped me to refocus, be more organized and get motivated. I would definitely recommend to colleagues, both in design and marketing. I could also see this being really useful for anyone starting a new business.

Find your niche

This book is fast-paced and easy reading with lots of good ideas on how to create a unique identity for your business so you will stand out among your competitors. I was especially impressed with some of the methods you can use to help you focus in on what you want your customers to know about your business.