Brand Intimacy: A New Paradigm in Marketing

by Mario Natarelli and Rina Plapler

Book Overview

From Adidas to Apple, Calvin Klein to New Balance, we love our brands. We have emotional connections that go deep. Advancements in branding, technology and the science of making decisions are at the centre of a shift that has profound implications in marketing and consumer behaviours. Brand Intimacy speaks to the essential relationship between a person and a brand that transcends purchase, usage and loyalty. Written by experienced marketers and backed by extensive research, Brand Intimacy delivers on a new outlook of marketing for businesses of all sizes and consumers alike.

• Format: Hardcover
• Language: English
• ISBN: 1578266858
• ISBN13: 9781578266852
• Release Date: October 2017
• Publisher: Hatherleigh Press
• Length: 256 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"