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Hardcover Brand Innovation Manifesto Book

ISBN: 0470027517

ISBN13: 9780470027516

Brand Innovation Manifesto

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Format: Hardcover

Condition: Very Good*

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Book Overview

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of The New Marketing Manifesto , whose radical thinking has informed a generation. Now Grant is set to stun the industry...

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