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Brand Hollywood: Selling Entertainment in a Glo...
By Paul Grainge
Edition Description
Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the...
Edition Details
Format:Hardcover
Language:English
ISBN:0415354048
Format: Hardcover
Condition:
$
190.00
50 Available
Brand Hollywood: Selling Entertainment in a Glo...
By Paul Grainge
Edition Description
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner...
Edition Details
Format:Paperback
Language:English
ISBN:0415354056
Format: Paperback
Condition:
$
58.95
50 Available
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