Brand Hollywood: Selling Entertainment in a Global Media Age

By Paul Grainge

Book Overview

Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.

• Format: Paperback
• Language: English
• ISBN: 0415354056
• ISBN13: 9780415354059
• Release Date: October 2007
• Publisher: Routledge
• Length: 224 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.4" x 6.4" x 9.1"