Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning

By Emmanuel Probst

Book Overview

Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1941688543
• ISBN13: 9781941688540
• Release Date: May 2019
• Publisher: Paramount Market Pub
• Length: 206 Pages
• Weight: 0.90 lbs.