Brand Global, Adapt Local: How to Build Brand Value Across Cultures

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Brand Global, Adapt Local: How to Build Brand V...

Edition Description

How can you scale a brand globally while staying true to its core?

Brand Global, Adapt Local is a practical guide for mid-career marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand...

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Format:Paperback

Language:English

ISBN:139861971X

Format: Paperback

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31.19

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Brand Global, Adapt Local: How to Build Brand V...

By Katherine Melchior Ray

Edition Description

How can you scale a brand globally while staying true to its core?

Brand Global, Adapt Local is a practical guide for mid-career marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand...

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Format:Hardcover

Language:English

ISBN:1398619825

Format: Hardcover

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131.80

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All Formats & Editions

Brand Global, Adapt Local: How to Build Brand V...

Brand Global, Adapt Local: How to Build Brand V...

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