Brand Gender: Increasing Brand Equity Through Brand Personality

By Theo Lieven

Enhances the brand personality equity model to include cross-cultural applicability

Discusses and seeks to define the terms 'brand personality' and 'brand equity'

Establishes the link between a straightforward brand personality model to brand equity

• Format: Paperback
• Language: English
• ISBN: 3319868098
• ISBN13: 9783319868097
• Release Date: August 2018
• Publisher: Palgrave MacMillan
• Length: 265 Pages