Brand Gender: Increasing Brand Equity Through Brand Personality

By Theo Lieven

Enhances the brand personality equity model to include cross-cultural applicability

Discusses and seeks to define the terms 'brand personality' and 'brand equity'

Establishes the link between a straightforward brand personality model to brand equity

• Format: Hardcover
• Language: English
• ISBN: 3319602187
• ISBN13: 9783319602189
• Release Date: October 2017
• Publisher: Palgrave MacMillan
• Length: 265 Pages
• Weight: 1.36 lbs.
• Dimensions: 0.9" x 5.8" x 8.3"