Brand Extensions

By Wobben Carolin and Carolin Wobben

Revision with unchanged content. Over the last decades, an increasing number of international companies have strived to capitalize on the value of their most real and marketable assets: their brands.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639399900
• ISBN13: 9783639399905
• Release Date: April 2012
• Publisher: AV Akademikerverlag
• Length: 108 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"