Brand Extensions in Pakistan

By Mohib Ullah Durrani

There have been few studies on brand extensions in a Pakistan context. In this book, we study brand extensions in Pakistan from viewpoint of Brand Managers as their analysis coupled with their... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 383839271X
• ISBN13: 9783838392714
• Release Date: August 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 124 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"