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Brand Extension Assessing Consumer Response
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Brand Extension Assessing Consumer Response 6209799272 Book Cover

Brand Extension Assessing Consumer Response

Edition Description

In today's dynamic and fiercely competitive marketplace, businesses continually seek innovative strategies to capture and retain consumers' attention. A powerful and well -established brand can be leveraged as a valuable asset in this endeavor. One such strategy that companies...

Edition Details
Format:Paperback
Language:English
ISBN:6209799272
Format: Paperback
Condition:
$
54.55
Save $1.45!
List Price: $56.00
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