Brand Engagement: How Employees Make or Break Brands

By Ian P. Buckingham

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

• Format: Hardcover
• Language: English
• ISBN: 0230573061
• ISBN13: 9780230573062
• Release Date: November 2007
• Publisher: Palgrave MacMillan
• Length: 221 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.8" x 6.5" x 9.4"