Brand Engagement: How to make sales easier

By Dr. Elvin

Brand engagement is the appropriation of a brand by consumers and their participation in its construction and development. This is the illusion of "marketing without marketing" or the most sophisticated form of marketing in the face of increasing consumer cynicism and general aversion to advertising hype.
The book will be of interest to business leaders, marketers and employees of advertising agencies, as well as anyone interested in brands and branding

• Format: Paperback
• Language: English
• ISBN: B0BK39T9YD
• ISBN13: 9798359710596
• Release Date: October 2022
• Publisher: Independently Published
• Length: 364 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"