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Business & Investing Books > BRAND DRIVEN: The Route to Integrated Branding Through Great Leadership
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Brand Driven: The Route to Integrated Branding ... 142593708X Book Cover

Brand Driven: The Route to Integrated Branding ...

By , ,
Edition Details
Format:Paperback
Language:English
ISBN:142593708X
Format: Paperback
Condition:
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19.99
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Brand Driven: The Route to Integrated Branding ... 0749437979 Book Cover

Brand Driven: The Route to Integrated Branding ...

By , ,
Edition Description

Brand Driven moves the boundaries of branding beyond logos, advertising, and even marketing, and into the responsibility of every leader at every level within the organization. These leaders shape how organizations work and define the customers' experience. This...

Edition Details
Format:Hardcover
Language:English
ISBN:0749437979
Format: Hardcover
Condition:
$
17.99
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List Price: $44.99
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