Brand Culture

By Miriam Salzer-Morling and Jonathan E. Schroeder

Book Overview

Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.

• Format: Hardcover
• Language: English
• ISBN: 0415355982
• ISBN13: 9780415355988
• Release Date: November 2005
• Publisher: Routledge
• Length: 224 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"