Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, 3 volume

The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1522571167
• ISBN13: 9781522571162
• Release Date: May 2018
• Publisher: Business Science Reference
• Length: 1520 Pages
• Weight: 1.82 lbs.
• Dimensions: 0.8" x 8.5" x 11.0"