Brand Champions: How Superheroes Bring Brands to Life

By Ian P. Buckingham

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

• Format: Hardcover
• Language: English
• ISBN: 0230220320
• ISBN13: 9780230220324
• Release Date: January 2011
• Publisher: Palgrave MacMillan
• Length: 209 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.4" x 9.2"