Brand Builder Workbook (The Copy Workshop)

By Pamela L. Mickelson

Entrepreneurs and brand-builders--they provide one of the most critical ingredients for the American economy--growth. The book is an outstanding tool for helping you develop the critical skills needed to deliver that growth--by building businesses and building brands. At the core of the Brand Builder Workbook is the simple yet powerful Brand Building Matrix: Business Goals, Target, Message, and Message Windows. The author presents step-by-step guidance for building a powerful marketing communications platform.

• Format: Paperback
• Language: English
• ISBN: 1887229469
• ISBN13: 9781887229463
• Release Date: February 2012
• Publisher: Routledge
• Length: 300 Pages
• Weight: 1.62 lbs.
• Dimensions: 8.5" x 11.0"