Brand Beauty Unleashed: The Value of Aesthetics in Marketing

By Roberto Aalvarez del Blanco

This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.

• Format: Hardcover
• Language: English
• ISBN: 036711240X
• ISBN13: 9780367112400
• Release Date: March 2020
• Publisher: Routledge
• Length: 190 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 6.2" x 9.4"