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Brand Avatar: Translating Virtual World Brandin... 0230201792 Book Cover

Brand Avatar: Translating Virtual World Brandin...

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Edition Description

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give...

Edition Details
Format:Hardcover
Language:English
ISBN:0230201792
Format: Hardcover
Condition:
$
70.00
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