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Brand Atlas: Branding Intelligence Made Visible
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Brand Atlas: Branding Intelligence Made Visible 0470433426 Book Cover

Brand Atlas: Branding Intelligence Made Visible

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Edition Description

Brands have become the global currency of success.

Countries, corporations, communities, and individuals are leveraging their brands to gain a transcendent advantage in the marketplace. Positioning a brand to be irreplaceable is the new business imperative for both...

Edition Details
Format:Hardcover
Language:English
ISBN:0470433426
Format: Hardcover
Condition:
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