Brand Arrogance: The Case Of Canon: When Brands Fail

By Jim Kayalar

Right decisions are the basis of sustainable competitive advantage for the firm. Right decisions will culminate in how the firm allocates resources, forges a business model and strategically positions... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 153042738X
• ISBN13: 9781530427383
• Release Date: August 2016
• Publisher: Createspace Independent Publishing Platform
• Length: 80 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"