Brand Analysis "Axe" - Consumer Behaviour Theories: Maslow Theory, Freudian Personality Theory, Involvement Theory

By Alena Kalkum and Isabel Reinhardt

Seminar paper from the year 2012 in the subject Psychology - Work, Business, Organisation, grade: 1,7, University of Newcastle, language: English, abstract: Table of contents Brand Overview Survey Target Group Maslow Theory Freudian Personality Theory Involvement Theory Conclusion References Internet Sources Enlargement Range

• Format: Paperback
• Language: English
• ISBN: 3656380171
• ISBN13: 9783656380177
• Release Date: March 2013
• Publisher: Grin Verlag
• Length: 30 Pages
• Weight: 0.11 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"