Brand Aesthetics

By Gérald Mazzalovo

Book Overview

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

• Format: Paperback
• Language: English
• ISBN: 1349340553
• ISBN13: 9781349340552
• Release Date: July 2012
• Publisher: Palgrave MacMillan
• Length: 230 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"